Marketing strategy - Marketing strategy consultant London, Herts, Essex, Kent, Sussex
Many owner-managed businesses are better at sales than marketing. Your business plan might show that you need to work at your marketing strategy. I can help:
- Formulate the core marketing and sales objectives
- Analyse your strengths / weaknesses / opportunities / threats in relation to specific market segments / competitors
- Review your marketing track record
- Analyse your customers and segment your markets
- Develop clear customer propositions for the different market segments
- Turn your customer propositions into different messages for different markets
- Identify the most appropriate marketing communication channels for the different marketing messages
- Determine the ‘marketing mix’
- Integrate the marketing strategy with your sales strategy
- Devise a marketing action plan
- Prepare forecasts and budgets
If needed, I can also help you with specific aspects of your hands-on marketing activity, such as launching or revamping your website and overseeing direct marketing campaigns.
If you have never been particularly formal about your marketing strategy planning, if you are starting from scratch or simply looking for a fresh perspective, or if you just want a helping hand, then why not give us a call?
Worried about the cost? Don’t be! See The next step for details of fees.